PharmaCampaigns

Pharmacy campaigns for every Stakeholder

PharmaCampaigns is an independent platform — not owned by any generics manufacturer or supplier. We deliver campaigns that brands and pharmacies can trust: objective, transparent, and designed for measurable impact.

Independent provider
Unbiased and free from wholesale or manufacturer influence.
Objective & measurable
Campaign goals built around clear, reportable outcomes.
Built for all stakeholders
Created to deliver value for brands, banner groups, pharmacy owners, and staff.
Instant suggestions appear below.

Suggested campaign journeys

17 campaigns available
AcquisitionActivation

Product Launch

GOAL

Drive recommendation and build early awareness through pharmacies.

PHARMACAMPAIGNS TURNS BRAND GOALS INTO IN-STORE ACTION
  • Deliver launch message via TikTok-style short videos (REELS)
  • Complete launch tasks like stock or placement checks (TASKS)
  • Engage eligible customers through pharmacist conversations (INTERVENTIONS)
  • Brief entire pharmacy teams in one session to fast-track consistency (RepSLOTS)
  • Follow up with selected stores or banners (CALLS)
Outcomes
  • ✓Awareness built fast
  • ✓Early recommendation logged
  • ✓Coverage snapshot available
CampaignREELSCampaignTASKSCampaignINTERVENTIONSRepSLOTSCampaignCALLS
Activation

New Campaign Launch

GOAL

Roll out new brand messaging quickly and consistently.

PHARMACAMPAIGNS TURNS BRAND GOALS INTO IN-STORE ACTION
  • View new-message videos (REELS)
  • Verify campaign materials in-store (TASKS)
  • Reinforce messages during interactions (INTERVENTIONS)
  • Align pharmacy teams on campaign priorities (RepSLOTS)
  • Confirm activation status (CALLS)
Outcomes
  • ✓Message consistency
  • ✓Faster rollout
  • ✓Staff awareness uplift
CampaignREELSCampaignTASKSCampaignINTERVENTIONSRepSLOTSCampaignCALLS
AcquisitionMerchandising

New SKU or Variant Launch

GOAL

Introduce a new pack or formulation with correct shelf placement.

PHARMACAMPAIGNS TURNS BRAND GOALS INTO IN-STORE ACTION
  • Watch variant explainer video (REELS)
  • Log stock arrival and shelf display (TASKS)
  • Introduce variant at-counter when relevant (INTERVENTIONS)
  • Ensure staff knows positioning and differences (RepSLOTS)
  • Confirm placement and price ticketing (CALLS)
Outcomes
  • ✓On-shelf visibility
  • ✓Correct pricing
  • ✓Early uptake data
CampaignREELSCampaignTASKSCampaignINTERVENTIONSRepSLOTSCampaignCALLS
ActivationRetention

Switch or Upgrade Campaign

GOAL

Encourage safe, confident transition to new product or device.

PHARMACAMPAIGNS TURNS BRAND GOALS INTO IN-STORE ACTION
  • Show quick comparison explainer (REELS)
  • Identify potential switch customers (TASKS)
  • Support confident transition at counter (INTERVENTIONS)
  • Reinforce clinical and commercial rationale (RepSLOTS)
  • Confirm early adoption (CALLS)
Outcomes
  • ✓Clearer counselling
  • ✓Higher conversion
  • ✓Switch data summary
CampaignREELSCampaignTASKSCampaignINTERVENTIONSRepSLOTSCampaignCALLS
Acquisition

Complementary Product Uptake

GOAL

Support pharmacists to identify and recommend complementary items.

PHARMACAMPAIGNS TURNS BRAND GOALS INTO IN-STORE ACTION
  • Explain links between primary and complementary products (REELS)
  • Identify eligible customers (TASKS)
  • Recommend complementary product during counselling (INTERVENTIONS)
  • Deepen understanding of the complementary range (RepSLOTS)
  • Confirm recommendation activity and feedback (CALLS)
Outcomes
  • ✓Linked sales
  • ✓Improved customer care
  • ✓Store insights
CampaignREELSCampaignTASKSCampaignINTERVENTIONSRepSLOTSCampaignCALLS
Activation

Seasonal Activation

GOAL

Boost product visibility during seasonal peaks.

PHARMACAMPAIGNS TURNS BRAND GOALS INTO IN-STORE ACTION
  • Launch seasonal awareness video (REELS)
  • Run quick merchandising checks (TASKS)
  • Recommend product in-season (INTERVENTIONS)
  • Align stores on seasonal priorities (RepSLOTS)
  • Collect short visibility report (CALLS)
Outcomes
  • ✓Stronger visibility
  • ✓Seasonal sales lift
  • ✓Activation report
CampaignREELSCampaignTASKSCampaignINTERVENTIONSRepSLOTSCampaignCALLS
Merchandising

Planogram Activation

GOAL

Maintain shelf visibility and correct placement.

PHARMACAMPAIGNS TURNS BRAND GOALS INTO IN-STORE ACTION
  • Share layout explainer (REELS)
  • Upload before/after shelf photos (TASKS)
  • Confirm fixes completed (CALLS)
Outcomes
  • ✓Photo proof
  • ✓Compliance rate
  • ✓Follow-up list
CampaignREELSCampaignTASKSCampaignCALLS
Merchandising

Pricing or Pack Change Implementation

GOAL

Ensure timely update of shelf labels and packs.

PHARMACAMPAIGNS TURNS BRAND GOALS INTO IN-STORE ACTION
  • Share pricing/pack update video (REELS)
  • Upload photo of updated shelf label (TASKS)
  • Verify accuracy by call (CALLS)
Outcomes
  • ✓Accurate pricing
  • ✓Shelf alignment
  • ✓Audit trail
CampaignREELSCampaignTASKSCampaignCALLS
MerchandisingInsights

Promotional Execution Check

GOAL

Confirm that promotions are visible and active in-store.

PHARMACAMPAIGNS TURNS BRAND GOALS INTO IN-STORE ACTION
  • Share promo reminder video (REELS)
  • Capture promo photo (TASKS)
  • Clarify missing displays (CALLS)
Outcomes
  • ✓Promo visibility
  • ✓Execution score
  • ✓Photo record
CampaignREELSCampaignTASKSCampaignCALLS
Retention

Adherence Support Program

GOAL

Reinforce persistence through pharmacy-led reminders.

PHARMACAMPAIGNS TURNS BRAND GOALS INTO IN-STORE ACTION
  • Share short adherence clip (REELS)
  • Enable refill reminder process (TASKS)
  • Provide quick refill counselling (INTERVENTIONS)
  • Optional check-in call (CALLS)
Outcomes
  • ✓Advice logged
  • ✓Fewer missed refills
  • ✓Store summary
CampaignREELSCampaignTASKSCampaignINTERVENTIONSCampaignCALLS
AcquisitionRetention

Patient Support Program (PSP) Enrolment

GOAL

Identify and enrol eligible customers into PSPs.

PHARMACAMPAIGNS TURNS BRAND GOALS INTO IN-STORE ACTION
  • Share PSP explainer (REELS)
  • Complete enrolment form (TASKS)
  • Discuss program benefits (INTERVENTIONS)
  • Confirm enrolment completion (CALLS)
Outcomes
  • ✓Enrolments logged
  • ✓Program awareness
  • ✓Coverage view
CampaignREELSCampaignTASKSCampaignINTERVENTIONSCampaignCALLS
InsightsRetention

Patient Experience & Feedback Capture

GOAL

Collect quick satisfaction and product-use feedback.

PHARMACAMPAIGNS TURNS BRAND GOALS INTO IN-STORE ACTION
  • Share feedback intro video (REELS)
  • Capture one-question score (TASKS)
  • Remind low-response stores (CALLS)
Outcomes
  • ✓Scores compiled
  • ✓Themes summarised
  • ✓Response rate shown
CampaignREELSCampaignTASKSCampaignCALLS
Insights

Competitive Intelligence

GOAL

See price points and shelf presence in real stores, fast.

PHARMACAMPAIGNS TURNS BRAND GOALS INTO IN-STORE ACTION
  • Capture price with photo spot-checks (TASKS)
  • Confirm shelf location and facings (TASKS)
  • Note active promos or displays (TASKS)
  • Clarify anomalies (CALLS)
Outcomes
  • ✓Price snapshots
  • ✓Gaps highlighted
  • ✓Area summary
CampaignTASKSCampaignCALLS
Insights

Market Pulse Feedback

GOAL

Gather short, useful feedback from pharmacy teams.

PHARMACAMPAIGNS TURNS BRAND GOALS INTO IN-STORE ACTION
  • Share one-line topic intro (REELS)
  • Submit single-question response (TASKS)
  • Optional depth call (CALLS)
Outcomes
  • ✓Themes listed
  • ✓Examples captured
  • ✓Summary prepared
CampaignREELSCampaignTASKSCampaignCALLS
Acquisition

Lead Capture & Opt-ins

GOAL

Collect consented leads from pharmacies or customers.

PHARMACAMPAIGNS TURNS BRAND GOALS INTO IN-STORE ACTION
  • Enable lead-capture task (TASKS)
  • Complete consented form (INTERVENTIONS)
  • Reminder calls to boost capture (CALLS)
Outcomes
  • ✓Consented leads
  • ✓Capture window noted
  • ✓List delivered
CampaignTASKSCampaignINTERVENTIONSCampaignCALLS
Education

Pharmacist Upskilling Campaign

GOAL

Improve pharmacist product knowledge and confidence.

PHARMACAMPAIGNS TURNS BRAND GOALS INTO IN-STORE ACTION
  • View short accredited training (REELS)
  • Complete quiz or reflection (TASKS)
  • Apply learning in next counselling (INTERVENTIONS)
  • Confirm completion (CALLS)
Outcomes
  • ✓Knowledge gain
  • ✓Confidence uplift
  • ✓Completion report
CampaignREELSCampaignTASKSCampaignINTERVENTIONSCampaignCALLS
EducationActivation

Pharmacy Team Engagement

GOAL

Strengthen brand connection within pharmacy teams.

PHARMACAMPAIGNS TURNS BRAND GOALS INTO IN-STORE ACTION
  • Brand story or pharmacist spotlight video (REELS)
  • Quick quiz to confirm recall (TASKS)
  • Discuss takeaways in team meeting (INTERVENTIONS)
  • Create shared energy and alignment (RepSLOTS)
  • Check message recall and sentiment (CALLS)
Outcomes
  • ✓Better brand talk
  • ✓Higher recall
  • ✓Team alignment
CampaignREELSCampaignTASKSCampaignINTERVENTIONSRepSLOTSCampaignCALLS

What we combine in a campaign.

CampaignTASKS

Quick, measurable pharmacy actions such as stock checks, planogram confirmations, program enrolments, and shelf displays that provide clear proof of execution.

CampaignREELS

Short video briefings that inform pharmacy teams and reinforce your key product or category messages.

CampaignRepSLOTS

Book focused time for reps or trainers to connect with pharmacy teams, demonstrate products, or share clinical updates. In-store or online.

CampaignINTERVENTIONS

Structured pharmacist interactions during key prescription collection moments to introduce complementary products, reinforce adherence, and ensure correct use.

CampaignCALLS

Phone-based support that complements in-pharmacy activity with reminders, follow-ups, or education, reinforcing campaign continuity.

Not seeing your goal?

Tell us what you want to achieve and we will send a short outline for a 90‑day pilot.