How It Works | PharmaCampaigns | From Goal to Verified Execution

The mechanic

The PharmaCampaigns portal sets out the work as clear tasks.
Campaign Coordinators are on the phone to support every store.

A portal alone gets ignored; phone calls alone don’t scale. Together, they reach stores no field force could.

The PharmaCampaigns execution loop: the in-store portal and outbound store calls working together

Layer one · The portal

Structured tasks in the pharmacy day

Campaign tasks appear as clear, guided steps: a shelf photo, a team video, a counter conversation
Validation is captured as it happens: photos, quiz results, survey answers, enrolments
Every action is time-stamped, read by AI, checked by our team, and on your dashboard the same day

Layer two · The coordinators

A human on every store

Coordinators call every pharmacy, confirming stock, encouraging completion, driving participation
Reminders and follow-ups keep momentum through the whole campaign, not just week one
Regional and independent stores get the same attention as flagship metro, often their first-ever brand contact

Inside a task

A campaign task, step by step.

What actually happens in store, from the portal prompt to paid completion.

Tasks appear in the portal with clear steps, and the professional service fee shown before you accept.

Representative role-play footage. Want the live portal? We’ll drive it with you on a call.

The process

Six steps, zero guesswork.

You bring the goal. We run everything between the brief and the board-ready report.

Discovery & Fit

We align on objectives, KPIs and budget to confirm a pilot or ongoing campaign that’s achievable and meaningful for your brand goals.

Campaign Design

We select the right mix of TASKS, REELS, INTERVENTIONS and CALLS to create a coordinated multi-touch journey.

Creative & Setup

Our team handles creative briefing, portal setup, pharmacy onboarding and QA to ensure a smooth start.

Go Live & Engage

Campaigns launch with clear timelines and weekly status updates. Our team manages all touchpoints and support.

Monitor & Optimise

Mid-point review and optimisation keep campaigns on track, ensuring KPIs are met efficiently.

Report & Recommend

We deliver comprehensive reports with outcomes, ROI indicators and next-step recommendations, including what to run always-on.

A campaign, end to end

Worked example: a seasonal allergy activation.

An established OTC antihistamine wants visibility and recommendation through spring, especially in the 400+ stores its field team won’t get to. Here’s exactly what happens.

Week 0 · Intro call

One call, one goal

We agree the objective (“top-of-mind at the counter through spring”), the store list, budget and KPIs. A one-page campaign outline follows within days.

📄 Campaign outline & store list

Weeks 1–2 · Design & setup

Blocks assembled, stores onboarded

We build the journey (REELS briefing, weekly shelf TASKS, counter INTERVENTIONS, coordinator CALLS), then write the creative, load the portal and QA everything.

🎬 90-second briefing REEL, approved by you

Week 3 · Go live

Every store briefed in days

The REEL hits every portal the same morning. Coordinators start calling to confirm stock is on shelf before the season peaks. Your dashboard starts moving the first day.

📊 Live dashboard access

Weeks 3–10 · Execute & optimise

Tasks, interventions, follow-ups

Stores upload shelf photos, log counter conversations at prescription hand-over, and complete quick surveys. Coordinators chase gaps; a mid-point review re-weights effort to where the season is hitting hardest.

📷 Validated daily

Week 11 · Report & recommend

The report your leadership actually reads

Completion rates, intervention counts, store-level detail, photos, and what we’d run next, including which stores earned a place in an always-on campaign.

📈 End-of-campaign report + next-step plan

allergy season activation · week 6

438

Stores live

89%▲

Completion to date

2,304

Interventions

Illustrative campaign. Your dashboard shows your stores, tasks and results in real time.

What we combine in a campaign

Five campaign types, one portal.

CampaignTASKS

Quick, measurable pharmacy actions: stock checks, planogram confirmations, shelf displays, customer identification, patient enrolment into support programs, bonus offers and special access, with clear validation of every action.

CampaignREELS

Short video briefings that inform pharmacy teams and reinforce your key product or category messages.

CampaignINSIGHTS

Unbranded pharmacist surveys that capture honest feedback on category needs, product perception and patient conversations at the counter.

CampaignINTERVENTIONS

Structured pharmacist interactions at key prescription collection moments: introducing complementary products, reinforcing adherence, supporting quality use of medicine.

CampaignCALLS

Phone-based support that complements in-pharmacy activity with reminders, follow-ups and education, reinforcing campaign continuity.

Two ways to engage

Pilot it. Then leave it on.

90-Day Pilot

Validate the model on one goal, with a defined store list and fixed scope.

✓ One campaign journey, fully run
✓ Live dashboard from day one
✓ End-of-pilot report with next-step economics

Where established brands land

Always-On Campaign

A standing presence in-store, planned annually around your brand calendar.

✓ Launch, grow, maintain & defend journeys through the year
✓ Quarterly planning & optimisation with our team
✓ Priority coordinator coverage and reporting cadence

Three dials set your price.

Every proposal is built from the same three inputs, so you can shape the budget before we ever send a number: stores (which pharmacies, and how many), building blocks (which of the five your journey uses, and how often), and duration (a 6-week burst through to a 12-month campaign, with better per-touch rates the longer you run).

Campaign design, creative briefing, portal setup, pharmacy onboarding, coordinator calls, task verification, the live dashboard and the end-of-campaign report are always included, never itemised. Pharmacies never pay: professional service fees are paid by PharmaCampaigns to participating stores.

A 20-minute call ends with a coverage model priced on your brand’s economics, usually within a week.

Speak the language

The glossary.

We coined a few terms. Here’s what they mean, so any page on this site (or any proposal we send) reads without a decoder ring.

The execution layer: The always-on infrastructure (portal + coordinators) that turns brand goals into verified in-store action across the pharmacy network. Campaigns are the work that runs on it.
The intro call: A 20-minute, no-obligation conversation where we test whether your goal, stores and budget make a campaign worth running, and follow up with a priced coverage model.
CampaignTASKS: Quick, measurable pharmacy actions: stock checks, planogram confirmations, shelf displays, customer identification, patient enrolment into support programs, bonus offers and special access, with clear validation of every action.
CampaignREELS: Short video briefings that put your key messages in front of whole pharmacy teams, network-wide, in days.
CampaignINSIGHTS: Unbranded pharmacist surveys capturing honest feedback on category needs, product perception and counter conversations.
CampaignINTERVENTIONS: Structured, compliant pharmacist interactions at prescription moments: complementary recommendations, adherence support, correct use.
CampaignCALLS: Coordinator phone support: stock confirmation, reminders, follow-ups and education that keeps campaigns moving in every store.
Unvisited stores: Pharmacies outside any rep call cycle: no visits, no execution, no data. Most of the Australian network, for most brands.
Always-on campaign: A standing engagement that keeps your brand briefed, stocked, compliant and recommended across the network year-round, not just at launch.

See these blocks working for your brand.

Start with a 20-minute call, or go straight to scoping your first campaign. Measurable results fast, then scale with confidence.

Talk to Our Team →

From goal to verified execution.

The PharmaCampaigns portal sets out the work as clear tasks.Campaign Coordinators are on the phone to support every store.