At design
Journey, scripts and creative reviewed against QUM principles, schedule rules and advertising codes before scoping is finalised.
Trust & compliance
Compliant by design.
Pharmacy is a regulated, trusted healthcare setting, and campaigns only belong there if they’re built for it. This page explains the safeguards inside every PharmaCampaigns campaign, in plain language.
⚕️
Quality use of medicines, first
Every campaign is designed to support adherence, correct use and better conversations at the counter, aligned with Australia’s National Medicines Policy and quality-use-of-medicine principles. If an activity wouldn’t help a patient, it doesn’t ship.
🛡️
Pharmacovigilance oversight
Campaign designs operate under medical compliance and PV oversight led by Dr George Koumantakis, 45 years across clinical and commercial roles, including two decades in medical, scientific, regulatory and compliance leadership. Adverse-event handling is built into campaign protocols, with defined reporting pathways to sponsors.
🤝
Professional judgement protected
Interventions are structured to inform, never to induce. Pharmacists can decline any task, scripts avoid inappropriate supply incentives, and fees are for professional service time, not for outcomes. Patient interest outranks campaign completion, by design.
🔍
Verified, verifiable execution
Every task is time-stamped, human-verified and retained as a verification trail, photos, quiz results, survey responses, intervention logs. What we report to you is what actually happened in store, and we can show our working.
🔒
Privacy & data handling
Personal information is handled in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. Patient-level interactions are consented; survey insights are aggregated and de-identified; campaign data is hosted in Australia.
📋
Advertising code awareness
Campaign creative and claims are reviewed against the relevant frameworks for the product involved, including the Therapeutic Goods Advertising Code and applicable industry codes of conduct, before anything reaches a pharmacy screen.
In practice
Where the safeguards actually sit.
Compliance that lives in a PDF doesn’t protect anyone. Ours is embedded at four checkpoints every campaign passes through.
At briefing
Pharmacy-facing materials state clearly what’s sponsored, what’s asked, and the pharmacist’s absolute right to decline.
In flight
Verification team checks every validation artefact; anomalies trigger coordinator follow-up. AE mentions route to the PV pathway same-day.
At reporting
Results reported as verified counts, not estimates. Verification trail retained and available to sponsors and their compliance teams.
Our commitments
What we will and won’t do.
- ✓We will design every intervention around patient benefit and professional standards.
- ✓We will show sponsors verified evidence, and keep the verification trail on hand.
- ✓We will route safety signals to the sponsor’s pharmacovigilance process promptly.
- ✕We won’t pay pharmacies for sales outcomes, only for professional service time.
- ✕We won’t run activity that pressures a pharmacist to recommend against their judgement.
- ✕We won’t ship creative or claims that haven’t passed compliance review.
“The fastest way to lose the pharmacy channel is to treat it like a billboard. Everything we run has to survive one question: would a good pharmacist be comfortable doing this in front of their patient?”
GKDr George Koumantakis Medical Compliance & Pharmacovigilance, PharmaCampaigns
Questions about a specific product, schedule or campaign design? contact@pharmacampaigns.com.au, compliance questions go straight to the medical team.
Bring your compliance team to the first call.
Seriously; we prefer it. The first call is faster when medical, regulatory and marketing hear the model together.