For brands
The execution layer for pharmacy brands.
We multiply the impact of the people you have, and execute where they can’t be. Independent, scalable, fully tracked, and on the ground in pharmacies right across Australia.
The problem
Most of the channel is dark.
Australia has around 5,800 community pharmacies. Even a strong field team reaches a fraction of them. Everywhere else: no briefing, no shelf discipline, no recommendation, no data. Those stores still sell your category every day.
- ✓ Regional and independent stores rarely see a rep
- ✓ A 6–8 week cycle means months between touches
- ✓ Unvisited stores return exactly zero data
- ✓ Catalogue and promo windows are hard to cover in full
The Australian pharmacy network, to scale, each square ≈ 30 stores.
The coverage maths
Field teams are built for relationships.
We’re built for coverage.
Keep your people where they’re strongest. Put PharmaCampaigns everywhere else.
| Being in store | Traditional field visit | PharmaCampaigns |
|---|---|---|
| Stores reached | The top of the call cycle: typically 1,000–1,500 | 2,500+ active stores every month, and growing |
| Time to national coverage | A full call cycle: 6 to 8 weeks | Days: every store briefed at once |
| Cost per store touch | $200+ fully loaded, per visit* | A fraction of a visit, per verified action |
| Validation of execution | Call notes, self-reported | Time-stamped photos & portal-validated tasks |
| Between visits | The store goes quiet | Always-on tasks, coordinator calls & reminders |
| What comes back | Anecdote | Live store-level dashboard + end-of-campaign report |
*Typical fully-loaded field visit cost, based on industry benchmarks. Bring your own numbers, every intro call includes a coverage model built on your brand’s economics.
One platform
Everything a rep does, working every day.
Eight jobs a field visit used to own, running continuously.
What you get back
Visibility your channel has never given you.
Every campaign runs on a live dashboard and ends with a report your leadership can act on.
- ✓Live completion, store by store.
Watch participation climb daily, filter by banner, state or store. - ✓AI-read, human-validated.
AI reads every shelf photo for placement, pricing and POS; our team checks every anomaly. - ✓Intervention & survey data.
What pharmacists actually said and did at the counter, aggregated and clean. - ✓An end-of-campaign report worth forwarding.
Outcomes, ROI indicators and next-step recommendations, board-ready.
Campaign snapshot · consumer health
Winter respiratory campaign, beyond the rep footprint
An established OTC brand wanted presence in the stores its field team never reaches. We ran a 6-week campaign combining REELS briefings, shelf tasks and counter interventions, only in stores outside their call cycle.
The shape
CampaignREELS → CampaignTASKS → CampaignINTERVENTIONS → CampaignCALLS
Representative campaign snapshot, anonymised for confidentiality.
Campaign journeys
17 field-tested journeys, for every stage.
Filter by where your brand is in its life. Every journey is tuned to one goal.
Instant suggestion matched from our field-tested journeys; no data leaves this page.
Product Launch
Drive recommendation and build early awareness through pharmacies.
In-store actions
- Deliver launch message via short videos (REELS)
- Complete launch tasks like stock or placement checks (TASKS)
- Engage eligible customers through pharmacist conversations (INTERVENTIONS)
- Brief entire pharmacy teams in one session (REELS)
- Follow up with selected stores or banners (CALLS)
Outcomes
- Awareness built fast
- Early recommendation logged
- Coverage snapshot available
New Campaign Launch
Roll out new brand messaging quickly and consistently.
In-store actions
- View new-message videos (REELS)
- Verify campaign materials in-store (TASKS)
- Reinforce messages during interactions (INTERVENTIONS)
- Align pharmacy teams on campaign priorities (REELS)
- Confirm activation status (CALLS)
Outcomes
- Message consistency
- Faster rollout
- Staff awareness uplift
New SKU or Variant Launch
Introduce a new pack or formulation with correct shelf placement.
In-store actions
- Watch variant explainer video (REELS)
- Log stock arrival and shelf display (TASKS)
- Introduce variant at-counter when relevant (INTERVENTIONS)
- Ensure staff know positioning and differences (REELS)
- Confirm placement and price ticketing (CALLS)
Outcomes
- On-shelf visibility
- Correct pricing
- Early uptake data
Switch or Upgrade Campaign
Encourage safe, confident transition to a new product or device.
In-store actions
- Show quick comparison explainer (REELS)
- Identify potential switch customers (TASKS)
- Support confident transition at counter (INTERVENTIONS)
- Reinforce clinical and commercial rationale (REELS)
- Confirm early adoption (CALLS)
Outcomes
- Clearer counselling
- Higher conversion
- Switch data summary
Complementary Product Uptake
Support pharmacists to identify and recommend complementary items.
In-store actions
- Explain links between primary and complementary products (REELS)
- Identify eligible customers (TASKS)
- Recommend complementary product during counselling (INTERVENTIONS)
- Deepen understanding of the range (REELS)
- Confirm recommendation activity and feedback (CALLS)
Outcomes
- Linked sales
- Improved customer care
- Store insights
Seasonal Activation
Boost product visibility during seasonal peaks.
In-store actions
- Launch seasonal awareness video (REELS)
- Run quick merchandising checks (TASKS)
- Recommend product in-season (INTERVENTIONS)
- Align stores on seasonal priorities (REELS)
- Collect short visibility report (CALLS)
Outcomes
- Stronger visibility
- Seasonal sales lift
- Activation report
Planogram Activation
Maintain shelf visibility and correct placement, with photo validation.
In-store actions
- Share layout explainer (REELS)
- Upload before/after shelf photos (TASKS)
- Confirm fixes completed (CALLS)
Outcomes
- Photo validation
- Compliance rate
- Follow-up list
Pricing or Pack Change
Ensure timely update of shelf labels and packs, network-wide.
In-store actions
- Share pricing/pack update video (REELS)
- Upload photo of updated shelf label (TASKS)
- Verify accuracy by call (CALLS)
Outcomes
- Accurate pricing
- Shelf alignment
- Verification trail
Promotional Execution Check
Confirm promotions are visible and active in-store.
In-store actions
- Share promo reminder video (REELS)
- Capture promo photo (TASKS)
- Clarify missing displays (CALLS)
Outcomes
- Promo visibility
- Execution score
- Photo record
Adherence Support Campaign
Reinforce persistence through pharmacy-led reminders.
In-store actions
- Share short adherence clip (REELS)
- Enable refill reminder process (TASKS)
- Provide quick refill counselling (INTERVENTIONS)
- Optional check-in call (CALLS)
Outcomes
- Advice logged
- Fewer missed refills
- Store summary
Patient Support Program Enrolment
Identify and enrol eligible customers into PSPs.
In-store actions
- Share PSP explainer (REELS)
- Complete enrolment form (TASKS)
- Discuss program benefits (INTERVENTIONS)
- Confirm enrolment completion (CALLS)
Outcomes
- Enrolments logged
- Program awareness
- Coverage view
Patient Experience & Feedback
Collect quick satisfaction and product-use feedback.
In-store actions
- Share feedback intro video (REELS)
- Capture one-question score (TASKS)
- Remind low-response stores (CALLS)
Outcomes
- Scores compiled
- Themes summarised
- Response rate shown
Competitive Intelligence
See price points and shelf presence in real stores, fast.
In-store actions
- Capture price with photo spot-checks (TASKS)
- Confirm shelf location and facings (TASKS)
- Note active promos or displays (TASKS)
- Clarify anomalies (CALLS)
Outcomes
- Price snapshots
- Gaps highlighted
- Area summary
Market Pulse Feedback
Gather short, useful feedback from pharmacy teams.
In-store actions
- Share one-line topic intro (REELS)
- Submit single-question response (TASKS)
- Optional depth call (CALLS)
Outcomes
- Themes listed
- Examples captured
- Summary prepared
Lead Capture & Opt-ins
Collect consented leads from pharmacies or customers.
In-store actions
- Enable lead-capture task (TASKS)
- Complete consented form (INTERVENTIONS)
- Reminder calls to boost capture (CALLS)
Outcomes
- Consented leads
- Capture window noted
- List delivered
Pharmacist Upskilling
Improve pharmacist product knowledge and confidence.
In-store actions
- View short accredited training (REELS)
- Complete quiz or reflection (TASKS)
- Apply learning in next counselling (INTERVENTIONS)
- Confirm completion (CALLS)
Outcomes
- Knowledge gain
- Confidence uplift
- Completion report
Pharmacy Team Engagement
Strengthen brand connection within pharmacy teams.
In-store actions
- Brand story or pharmacist spotlight video (REELS)
- Quick quiz to confirm recall (TASKS)
- Discuss takeaways in team meeting (INTERVENTIONS)
- Create shared energy and alignment (REELS)
- Check message recall and sentiment (CALLS)
Outcomes
- Better brand talk
- Higher recall
- Team alignment
Not seeing your goal? Tell us what you want to achieve and we’ll send a short outline for a 90-day pilot.
Straight answers
Before you ask.
Do we have to replace anything we’re already doing?
No. Most brands run PharmaCampaigns alongside their existing field activity; we pick up the stores and the weeks the field plan doesn’t reach. Over time, you decide the mix; the dashboard makes the trade-offs visible.
How is pricing structured?
Pricing scales with three things: stores, building blocks, and duration. A 90-day pilot has a fixed scope and price; always-on campaigns are shaped annually. See Engagement & Pricing for the full picture.
What does a typical engagement cost?
It depends on three dials: stores, building blocks and duration. A focused 90-day pilot on a few hundred stores sits at a very different level to a 2,500-store always-on campaign. Every intro call ends with a priced coverage model, usually within a week. What we can say up front: the cost per store touch is a fraction of a fully-loaded field visit. See Engagement & Pricing.
Is there a minimum commitment?
The 90-day pilot is the smallest engagement we run. Anything shorter can’t generate honest results. Pharmacy execution needs a few weeks to reach full participation, and we’d rather show you a real curve than a flattering snapshot.
Who owns the data?
You get full access to your campaign data (completion, photos, interventions, surveys) during and after the engagement, and the final report is yours to circulate. Pharmacy-identifying data is handled under our privacy framework; see Trust & Compliance.
Is this compliant for scheduled and OTC products?
Compliance is designed in, not bolted on, quality use of medicine principles, pharmacovigilance oversight and conflict-of-interest safeguards on every intervention. Details on our Trust & Compliance page.
Ready to light up the rest of the map?
Start with a 20-minute call, no obligation. If the goals align, your first campaign can be live in stores within weeks.