Pharmacy field force
A virtual pharmacy field force that goes where your reps cannot
Your field force builds the relationships that matter most. PharmaCampaigns carries the same campaign into every allocated pharmacy, between visits and beyond the call cycle, so your brand is present in store every week, not only on the day a rep walks in.
Every field force has a coverage gap
No call cycle can reach every community pharmacy every week. Territories are large, visits are spaced weeks apart, and the time a representative has in each store is precious. That is not a weakness of your team. It is simply the arithmetic of a field force. Between visits, and in the stores a call cycle never reaches, your campaign depends on whatever the pharmacy team remembers.
How a virtual pharmacy field force works
PharmaCampaigns closes that gap with three working parts.
The Portal
Your campaign objectives become small, structured tasks the pharmacy team completes in store: checking range and stock, setting up a display, watching a short training reel, or capturing pharmacist insight.
Campaign Coordinators
A named coordinator calls every allocated pharmacy to brief the team, answer questions and keep the work moving.
Validated completion
Every task is validated and time stamped, with photo evidence where the task calls for it. The pharmacy receives professional service remuneration as a business for the work completed.
Built to multiply the team you already have
PharmaCampaigns works alongside your representatives, never instead of them. Coordinator calls are lined up with rep visits so every pharmacy hears one consistent message. Your reps walk into stores where the team is already briefed, the stock is checked and the display is up, and we share what we hear in store so the next visit starts better informed. Multiply rep impact. Execute where reps cannot.
For brands without a field team
Many strong brands have no field force at all, or a small team focused on key accounts. A virtual pharmacy field force gives you consistent presence in community pharmacy at national scale, without the cost of building and managing a team on the road.
What you see
Regular reporting on verified reach, confirmed execution and network visibility, store by store, along with what pharmacists are telling us. If something is not landing, we see it early and adjust the campaign.
Straight answers
Before you ask.
Does PharmaCampaigns replace our representatives?
No. Your representatives carry the relationships and the conversations that matter most. PharmaCampaigns extends the same campaign to the stores and the weeks your reps are not in, so each visit counts for more.
Do your coordinators visit pharmacies?
No. Campaign Coordinators work by phone, and the in store work is completed by the pharmacy team through the Portal. That is what allows a campaign to run consistently at national scale.
Which pharmacies can you reach?
Any community pharmacy in Australia, independent of banner or wholesaler. You choose the stores, by state, banner, existing rep coverage or a list you supply, and we can protect or exclude any stores you nominate.
More ways we support your brand
Pharmacy sales support
Ranging, stock, display and team education, validated in every allocated store.
Explore pharmacy sales support →Pharmacy merchandising support
Displays, point of sale and planogram checks completed in store and photo validated.
Explore pharmacy merchandising support →