Pharmacy ranging
Get your brand ranged in Australian pharmacy
Strategy, buyer access and launch support for emerging health brands. Then national execution from the day you land on shelf.
Why good brands miss the shelf
Retailer requirements are unclear
The pitch is not buyer ready
Pricing and margins do not work
No buyer relationships
The launch plan is thin
In store execution falls short
Four steps to the shelf
Retail readiness
Proposition, competitors, pricing and margins, packaging, and a buyer ready presentation.
Buyer engagement and ranging
Retail strategy, buyer introductions, meeting preparation and negotiation support.
Launch
Launch strategy, promotional planning and support through your first 90 days.
Growth
Ongoing support as you expand across banners and stores.
Ranged is only the start
Being ranged gets you on the list. PharmaCampaigns gets you on the shelf and into the conversation, in every allocated pharmacy: a virtual field force, team training, product education and store activation, all validated in the Portal.
Retail experience, built in
Led by Steve Brandt , Head of Retail Commercialisation, with more than 25 years growing health, wellness and FMCG brands through Australian retail, and the buyer relationships that come with it.
Commercial strategy, built in
Led by Hemant Verma , Strategy and Commercial Director. Pricing and margins, the business case for the buyer, and a pharmacy plan that holds up once you are ranged.
How it is priced
Fixed fee stages, with retainer and success based options as you grow. Every engagement starts with a discovery workshop.
Ready for the shelf?
Start with a discovery workshop and a clear view of what your brand needs to get ranged.